Every great journey starts with a challenge.
Our Story
More than a decade ago, a media organization in crisis brought in Kelly McCracken. The team had shrunk, debt had piled up, the culture was toxic and morale was at an all-time low. Kelly led with purpose, practical tools, and unwavering faith. Over time, the culture healed, systems were rebuilt, and the organization went from surviving to thriving—with no debt, $1M in reserves, and a team that loved their work. That transformation became the blueprint for The Align Group. If you're feeling overwhelmed, distressed or feeling like running a business shouldn’t be so hard, we help leaders align their leadership, strategy, culture and structure to reach their vision. Running your business should bring you joy. When leadership aligns, transformation follows.
Meet the Team
We have all worked together in the past 10 years. Most of us part of the team the team that turned a failing media organization into a thriving purpose-driven enterprise. Others stepped in consulting or mentoring along the way. Together we discovered the transformative power of alignment.
Feedback
Clients rave about The Align Group's transformative impact on their businesses. Read some of their testimonials below to see the real difference alignment can make.
Chris
Alignment rescued our company from the brink!
Philip
Kelly and her team provided invaluable insights that reshaped our strategic approach. Truly a game-changer!
David
The Align Group's coaching sessions helped me unlock my full potential as a leader. An exceptional experience!