About Us: The Story Behind The Align Group

Every great journey begins with a challenge.More than ten years ago, a once-thriving media organization was in crisis. What had been a team of 165 had been reduced to just 60. Debt had piled up to $4 million. The culture was toxic. People were burned out and unsure if the company would even survive.With nearly two decades of experience in small business, Kelly McCracken didn’t just bring spreadsheets and strategies—she brought a deeply rooted belief in the power of people, purpose, and prayer. She leaned on a toolbox of practical leadership tools from her prior experiences, wise mentors, and unwavering faith.  Little by little, the organization began to change. Not just on paper—but in its people.  The team rediscovered clarity. They reconnected with purpose. Toxic patterns gave way to trust. Systems were rebuilt. Culture was renewed. And over the next ten years, this organization transformed from barely surviving to flourishing—with no debt, $1 million in reserves, and a team that actually loved coming to work.That journey became more than just a turnaround—it became a blueprint.  It became The Align Group.Today, we help leaders who feel stuck, overwhelmed, or distressed realign. Through coaching, strategy, structure, and culture development, we guide you from where you are to where you’re meant to be: leading a purpose-driven, efficient, joyful workplace.  Because when leadership aligns, transformation follows.